The broadcast (radio and television) media channels in the UAE.
Tuesday, July 6, 2010
Sunday, June 27, 2010
Advertising & Mahrukh
AdvertisMahrukh
M-A-H-R-U-K-H, this not only spells my name, but also the elements of Advertising!
- Advertising is a form of Mass communication
- Advertising is used to make Announcements
- Advertising makes it Helpful for consumers to compare and choose products.
- Advertising is sometimes used to Remind audiences of existing products.
- Advertising is Ubiquitous, it is found everywhere!
- Advertising helps share and increase one’s Knowledge.
- Advertising promotes Harmony.
That's how Advertising is related to Me.
Thursday, June 24, 2010
Wednesday, June 23, 2010
Tuesday, June 22, 2010
Assignment #2
Ikea's History
This is our creation of Ikea's history from when it started to now. It includes the logo, the catalogues, the ad's & it's campaigns as Ikea develops.
Monday, June 21, 2010
Print Media in the UAE
Thursday, June 17, 2010
Art & Copy Film
Art & Copy is a very interesting video that displays idea's on advertising in the real-world industries. Artists and Writers involved in the processes share their insights on work processes and overall experiences. It's worth a watch!
Some of the keywords i picked up while watching the video are:
- Logo
- Artistic
- Poison gas
- Big Idea
- Strong, Interesting, Memorable
- Right thing, right way
- Creative person
- Simple Messages
- Perfect Execution
- Inspirational
You can watch the trailer below:
Thursday, June 10, 2010
An interesting Ikea Ad
This advertisement exhibits the idea of Ikea's prices being 'too good to be true'.
The ad is short, precise and fun to watch. Combining the correct elements of music, setting humor and wordings makes the ad successful!
Watch for yourself! :)
Tuesday, June 8, 2010
Assignment #1
Why Do We Study Advertising?
In order for a business to construct advertisements that are effective and cost-efficient, it is helpful to understand the essential traits of advertising. Furthermore, in order for audiences to better understand the types of messages delivered through advertisements, it helps having information about its role.
Advertising is a planned process through which recognized sponsors convey information about their goods, services and/or ideas. Advertisements can be designed to inform, remind or reinforce ideas, and they are usually persuasive. They are used across various different forms of media including print media (newspapers and magazines), broadcast media (radio and television), or social media (Facebook and Twitter). Advertisements are paid for, and reach a large audience since it is a non-personal form of communication. They invoke the receiver to take an action in the present or future (Shimp, 2010: 182).
Businesses can turn these strengths of advertising into their objectives, and accomplish high favorable returns. It is also important to understand the four important roles advertising plays in a business and the society:
1)Marketing – advertising helps in promoting goods and services and matching the needs of consumers.
2)Communication – advertising delivers a message from the sellers to the potential buyers and aims to trigger some sort of response (likes sales).
3)Economic – successful advertising can increase the level of sales, and therefore decrease the cost for sellers. Advertising also encourages competitive pricing strategies to be used, lowering the price for consumers.
4)Societal – advertisements display the latest fashion or trends and improves the audience’s visual sense of product availability. (Mitchell & Moriarty, 2009: 56-58).
By studying advertising, businesses and societies become more aware of the function and the impact that advertisements can play in the lives of every individual in the targeted audience.
Advertising falls under the ‘promotion’ category of the marketing mix. It is also a part of the Integrated Marketing Communications (IMC) that includes all marketing communication tools and sources that maximize consumer impact and minimize costs. Therefore, learning about advertising has become important since all companies are incorporating it and advertisements are displayed to large audiences in large doses.It is also necessary to distinguish advertising from the other forms of marketing communications so that they are not misinterpreted and wrongly used (Shimp, 2010: 8).
Advertising is a process that is continually changing with the shift in many factors. It is a complex process in which the target – consumers – is unpredictable and not always consistent. Since advertising is adopted by all firms (and not only consumer goods companies) it is crucial to be studied. (Shimp, 2010: 181).
In order for a business to construct advertisements that are effective and cost-efficient, it is helpful to understand the essential traits of advertising. Furthermore, in order for audiences to better understand the types of messages delivered through advertisements, it helps having information about its role.
Advertising is a planned process through which recognized sponsors convey information about their goods, services and/or ideas. Advertisements can be designed to inform, remind or reinforce ideas, and they are usually persuasive. They are used across various different forms of media including print media (newspapers and magazines), broadcast media (radio and television), or social media (Facebook and Twitter). Advertisements are paid for, and reach a large audience since it is a non-personal form of communication. They invoke the receiver to take an action in the present or future (Shimp, 2010: 182).
Businesses can turn these strengths of advertising into their objectives, and accomplish high favorable returns. It is also important to understand the four important roles advertising plays in a business and the society:
1)Marketing – advertising helps in promoting goods and services and matching the needs of consumers.
2)Communication – advertising delivers a message from the sellers to the potential buyers and aims to trigger some sort of response (likes sales).
3)Economic – successful advertising can increase the level of sales, and therefore decrease the cost for sellers. Advertising also encourages competitive pricing strategies to be used, lowering the price for consumers.
4)Societal – advertisements display the latest fashion or trends and improves the audience’s visual sense of product availability. (Mitchell & Moriarty, 2009: 56-58).
By studying advertising, businesses and societies become more aware of the function and the impact that advertisements can play in the lives of every individual in the targeted audience.
Advertising falls under the ‘promotion’ category of the marketing mix. It is also a part of the Integrated Marketing Communications (IMC) that includes all marketing communication tools and sources that maximize consumer impact and minimize costs. Therefore, learning about advertising has become important since all companies are incorporating it and advertisements are displayed to large audiences in large doses.It is also necessary to distinguish advertising from the other forms of marketing communications so that they are not misinterpreted and wrongly used (Shimp, 2010: 8).
Advertising is a process that is continually changing with the shift in many factors. It is a complex process in which the target – consumers – is unpredictable and not always consistent. Since advertising is adopted by all firms (and not only consumer goods companies) it is crucial to be studied. (Shimp, 2010: 181).
Successful Achievements
I personally believe that I am an ACHIEVER because I am motivated by the achievement of goals. I am committed to my family and whatever I do, and do not step outside the borders of my religious and cultural values.
Strive for Ikea
Ikea is a Swedish brand that ranks as #28 on the list of top brands (Interbrand, 2010).
Ikea sells flat-pack furniture, housing accessories, bathroom and kitchen items at affordable prices and is the world’s most famous furniture store.
The consumers of Ikea are more likely to be strivers because they like to purchase fashionable and trendy items, even though they do not have a very high budget. They are educated about the market and the latest fashion, but their purchases are economical. Strivers are hard workers who care about their image and what others think of their purchases.
The consumers of Ikea are more likely to be strivers because they like to purchase fashionable and trendy items, even though they do not have a very high budget. They are educated about the market and the latest fashion, but their purchases are economical. Strivers are hard workers who care about their image and what others think of their purchases.
Thursday, June 3, 2010
Who am I?
This blog aims to express myself as an Advertising Student at the American University of Sharjah. I am an Indian by passport, genes and culture, but have lived all my life in Dubai.
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