Ikea sells flat-pack furniture, housing accessories, bathroom and kitchen items at affordable prices and is the world’s most famous furniture store.
The consumers of Ikea are more likely to be strivers because they like to purchase fashionable and trendy items, even though they do not have a very high budget. They are educated about the market and the latest fashion, but their purchases are economical. Strivers are hard workers who care about their image and what others think of their purchases.
The consumers of Ikea are more likely to be strivers because they like to purchase fashionable and trendy items, even though they do not have a very high budget. They are educated about the market and the latest fashion, but their purchases are economical. Strivers are hard workers who care about their image and what others think of their purchases.
Very good.
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